Apple and HBO today announced HBO NOW is premiering next month, making an HBO subscription available directly to Apple customers for the first time ever. iPhone, iPad, iPod touch, and Apple TV users can purchase HBO NOW directly in-app as a standalone service to watch HBO’s original programming, Hollywood hit movies, documentaries, sports, and comedy specials for $14.99 a month. “HBO NOW offers a new generation of HBO fans many of the best TV programs in the world without a cable or satellite subscription,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Now, with the same simplicity as buying an app, customers can subscribe to HBO NOW and instantly start viewing their favorite HBO programs as they air — this is huge.”